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Gestalt principles similarity web design3/18/2024 ![]() ![]() The longer you focus on one interpretation, the more dominant it becomes. Multistability - If contrasting interpretations of an object exist, the mind will alternate between the two, but is incapable of seeing both at the same time. Our brains recognize objects’ similarities despite differences in perspective, rotation, scale, or even slight deformations. Invariance - This is a similar property as reification, but with varying perspectives instead of partiality. In reality, there is no triangle below, but our brains see one regardless. ![]() Reification - Because we so often see things only partially, our brains have developed a mechanism to “fill in the blanks” so to speak. See how in this image, from an ocean of spots, the dalmatian emerges?Ģ. Once the outline “emerges,” we then move on to finer details. Emergence - When identifying objects by sight, our brains first match their outlines to more familiar ones we already know. The research of Wertheimer and his successors isolated these four properties that govern the greater body of the Gestalt principles.ġ. The principles that govern these optical illusions hold the power to manipulate our visual perceptions, and as such make a powerful tool for any web designer.īefore we get into the Gestalt principles apply most strongly to web UI design, it helps to provide some background into how the principles function. The Gestalt findings are most famously seen in the optical illusions we know from childhood, but the implications of this science are much farther reaching. This was the school of Gestalt ( Gestalt is the German word for shape or form), a psychological study of sight initiated in 1910 by Max Wertheimer and developed over the next few decades by his colleagues. In the early 20th century, the advancement of science enabled researchers to expand beyond the traditional venues into new areas of study - like, for example, how we perceive visual stimuli versus what is actually present and seen. To learn more about how to create visually digestible interfaces, download the free e-book Web UI Design for the Human Eye: Colors, Space, Contrast. ![]() Jerry Cao is a UX content strategist at UXPin - the wireframing and prototyping app. ![]()
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